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How to Become a Product Manager

The role of a product manager (PM) is one of the most exciting and impactful positions in any organization. The job can vary greatly depending on the product domain, business environment, and product lifecycle stage. It’s important to find a product manager role that best aligns with your background and strengths. Tasked with defining, building, […]

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B2B vs. B2C: Understanding the Key Differences

Product management is a versatile and impactful role, but the nature of the job changes significantly depending on whether you’re managing a business-to-business (B2B) or business-to-consumer (B2C) product. While the core principles of product management remain consistent—understanding customer needs, delivering value, and ensuring a product’s success—the strategies, tools, and day-to-day responsibilities can vary greatly. Here,

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